Okay, confession time. I used to be the ultimate âtrust your gutâ marketer. My ritual? Late nights dissecting A/B test results, spreadsheets that made my eyes cross, and pep talks about how my marketing âinstinctsâ would save the day.Â
Then I saw the numbers: 60% of marketers were already using AI to crush their goals, while 74% believe itâll be as basic as having a CRM by 2030. Mind = blown.Â
Since diving into AI marketing myself, Iâve seen campaigns transform from guesswork into pure science. Let me show you 10 examples thatâll make you wonder how we ever marketed without generative AI.
60-Second Summary
Since diving into AI marketing myself, Iâve seen campaigns transform from guesswork into pure science. Let me show you 10 examples thatâll make you wonder how we ever marketed without generative AI.
Mobile App development is the process of developing software that is compatible with smartphones and digital assistants. Businesses undertake this process to offer utility to users and also enhance its engagment with them. While the process involves many small steps, certain key steps such as writing and testing the code and creating a suitable UI/UX design, are important. These steps ensure the smooth functioning of the product.
While app development is similar to traditional software development in many aspects, the key differentiating factor is the ability of mobile applications to leverage native features on a device. Mobile apps can make use of mobile features such as GPS, Bluetooth, a camera, a microphone, and other functions that are in-built into a smartphone, to enhance user experience. Â
While there are various platforms to host a mobile app, Android and iOS are the most popular and targeted ones.   Â
Mobile app development is growing at an unparalleled rate. Previously confined to certain major industries, it now covers nearly all businesses across multiple industries. For this reason, mobile app revenue would cross $613 billion by 2023. Â
From retail, and e-commerce to insurance, healthcare, and government, mobile apps have optimized business operations effectively enough to boost sales and hence, revenue.  Â
In fact, as per reports, smartphone users spend 90% of their screen time using mobile apps. And for this reason, businesses invest in the development of mobile apps.  Â
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile appÂ
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile appÂ
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announc
ement of offers, and promotional campaigns on the mobile appÂ
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile appÂ
# List of moods and their corresponding emojis
moods = {
'Happy': 'đ',
'Sad': 'đ˘',
'Excited': 'đ',
'Chill': 'đ',
'Confused': 'đ¤',
'Angry': 'đĄ',
'Surprised': 'đ˛',
# Randomly select a mood and its emoji
mood, emoji = random.choice(list(moods.items()))
# Print the random mood and emoji
print(f"Your random mood is: {mood} {emoji}")Types of Mobile Apps | Definition | Pros |
Native apps | They are specific to a certain device or platform and run directly on the operating system (OS) of these devices. These devices or platforms are generally â iOS by Apple Inc., and Android by Google. These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on.  Example: Spotify | 1. High performance  2. All functionalities on multiple smartphones are possible.   3. Made using IDEs (integrated development environments) 4. Run smoothly on older devices  |
Cross-platform apps  | These apps can **be coded in any language** and can *make use of any framework,* the code eventually ~gets compiled for each~ OS the app is intended to run on, using platforms like Xamarin (an open-source UI framework).  Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline.  Example: Alaska Airlines | - 1. High performance  - 2. All functionalities on multiple smartphones are possible.   3. Made using IDEs (integrated development environments) |
Adam is passionate about empowering entrepreneurs, particularly in the restaurant industry. He believes that small business owners are heroes in their communities and is dedicated to supporting them achieve their goals.
âUnverifiable company details Â
Unverifiable company details Â
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile appÂ
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile appÂ
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Brands like Nike, Starbucks, and Volkswagen use AI for video creation, personalized messaging, and predictive analytics
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